New York-based design firms jackson, varda, and tucker are the latest designers to come under fire for their work on the design of homes in Florida.
In their case, the controversy revolves around the fact that, in an effort to “promote the state’s economic development,” they are designing homes that look a lot like real estate websites like Zillow.
Zillow is a popular online real estate resource that features listings of properties in various neighborhoods across the United States.
The firm was created by Zillower founder and CEO Andrew Zillner in 2010 to offer real estate information for residents of Florida.
While the site does allow users to post their home addresses and contact information, the home page is often devoid of any information about the property, which many have noted is missing a lot of the important information.
“For instance, there is no real-estate information about how much the house is worth, where the house lives, or what amenities there are inside,” said Jessica Sussman, who is an associate professor at Florida Atlantic University’s School of Real Estate.
“So, it’s really hard to find out what’s going on in the house.”
She said it was unclear how many homes the firm is currently selling on the site, but added that it “should be a good indicator of the quality of their work.”
The site also includes a lot more information about potential buyers than the typical listing, which has a lot less information about what the buyer will pay, such as how many bedrooms and bathrooms the house has, or how much money they are seeking.
But, it is not the only way to advertise real estate.
Sussman said that while Zillowers home listing is great, “it’s not necessarily the best way to market a home.”
And the problem is not limited to Zillowing, either.
Several designers have also received backlash for their works on homes that appear to be real estate sites.
In a post on the blog of a popular real estate website, designer Paul Cazaletano said he was approached by Zellows staff when he wanted to advertise a home on the Zillows website, and that he found himself “under fire.”
Cazalets home is one of many homes advertised on the website that look like they are built by real estate agents.
The home on Zellow has a “very large” swimming pool and “gorgeous landscaping,” but the seller says there are “no amenities, no parking, no bathrooms, and no outside space.”
Cazalyts home, on the other hand, “has an amazing pool, beautiful gardens, and outdoor space.”
According to a statement from ZillOW, the buyer “has the opportunity to select from the largest pool in the world and live in a world-class villa,” and Zillowski says the home will be “built in a style that has been featured on the cover of GQ Magazine.”
Zillows owner, Andrew Zellowski, released a statement saying he did not “intentionally mislead buyers into thinking they would find a home with a ‘homey look.'”
“We do not mislead buyers by presenting properties as our own, and have no affiliation with any real estate agent or website,” ZellOW said.
“We want you to be able to tell the difference between real estate listings and real estate images.
And that is why we offer a free home appraisal service that can help you make an informed decision about whether a home you are considering is truly yours.”