Designers in Boulder, Colorado, are going back to basics.
The Frogs are one of a handful of Boulder-based designers who have made the transition to the new year by turning the boring-looking logo into a buzzworthy piece of viral content.
The logo, which features a frog on a blue background, has become the go-to logo for Boulder-area companies seeking to attract new clients, including Nike, Kmart, and other major brands.
It has been the subject of more than two dozen videos, photos, and stories on YouTube.
But while the Frogs may not be as well-known as some of their peers, they are making a name for themselves and their work.
“It’s a really unique logo,” said Andy Smith, the co-founder of Boulder design firm Frogs.
“It’s not a generic name, but it’s the name of a brand.”
It was created by designer and illustrator Andrew Stolz for a Nike ad in February.
It has since racked up more than 5 million views.
In a recent post on Facebook, Stolp wrote that the frog was created in memory of his grandfather, who passed away in a car crash.
The logo was inspired by the family photo and has a similar look and feel to many Nike ad campaigns.
“The Frog has always been about connecting people to the product, the brand and the service they want to use,” said Stolpp.
“And so to do that with a simple logo is a way to make that connection.”
The Frog logo is not just about creating a buzz for the Frog.
Smith said that the Frog has the potential to help a company reach a wider audience by making it more visible on social media.
“A lot of these campaigns start with a logo that looks good on paper and then you don’t really see it on a product,” said Smith.
“We think that the logo has that ability to really bring that message to the consumer.”
Frogs also took inspiration from the famous ‘Hawks logo from the 1930s.
The Hawks logo, created by the legendary graphic designer Frank Lloyd Wright, was used on a variety of products, including shoes, hats, and flags.
The frogs design has the power to get people talking about a company, even if the company is not widely known.
“When a company like Nike comes out with a new product, it can be really hard to connect with people in the real world,” said Emily Leibson, a Boulder-born designer who worked with Stolpps on the Frog’s design.
“A company like this is really about connecting with your customers and that is something that we really take into account.
The Frog is one of the first brands we have created to do this.”
The frog is not the only one to make the jump to viral success with the new logo.
Another Boulder- based designer, John Dallat, has created a new, modern logo that features a yellow background that was inspired and created by his father, who was a member of the United States Air Force.
The design has racked up nearly 6 million views on YouTube, with over 500,000 shares on Facebook.
The design was designed by the graphic designer and a graduate student, with the help of graphic design students, Leibsons father, and Stolps father.
The result is a logo inspired by John Dampats father’s favorite airplane, the Lockheed Electra.
“We were all pretty surprised by how quickly we made it, but that was the first time we were able to really take it to a wider group of people,” said Leibonss father, Mark Leib.
“The fact that the team is all together really means that we’re all in the same room together working on this.”
While the logo might not have received much attention from other companies, it has already been featured in viral videos and has received some online buzz.
“As a brand, you’ve got to have some brand recognition,” said Dallats father, John.
“That’s the best way to build brand recognition.
You can’t just go in with a cool logo and just have some random people posting about it.
I think it’s a very good branding move.”
The success of the new design may not have come without effort.
“I was very careful to design the frog in such a way that it would not take much attention,” said John.
Stols father, Andrew, who is also an illustrator, is a graduate of the University of Colorado, where he studied graphic design and creative writing.
“I had to make sure that the design was going to look cool, but also that it was going be effective,” said Andrew.
The new logo has been used in viral campaigns for Pepsi, Nike, and a variety the food and beverage industries.